From coding monsters to making self care more inclusive, I’ve got ya.

How can personal care products be more inclusive and less wasteful? How can we support chronically underemployed communities? Why do kids think this app is broken? How do women undergoing fertility treatments rely on communities of support? Why do city workers hack Excel instead of adapting new tools? Why do business owners oppose historic preservation projects? Why don’t people want to live in financial districts? What motivates people to spend time in shopping malls? What else could people do with their blue IKEA bags? I help companies, organizations, and cities ask good questions. And I craft creative research strategies to get the answers they need to build better solutions. In short, I help figure things out.