Fertility journeys

[2019-2020]

I supported the overhaul of the brand identity and packaging design for Ovaterra — a self-care-centered fertility platform. I led interviews with womxn and men trying to conceive to better understand their whole relationship and personal health journey beyond the confines of fertility processes and outcomes. I also performed an analysis of competitors and a social media landscape. I led user testing through website and content prototypes to ensure naming, product descriptions, and educational content was experienced as accessible and inclusive. This shaped the creation of a modern health platform, designed to be inclusive of all genders, stages of the fertility and reproductive health journeys, and a spectrum of emotional states.