Research approaches explained with donuts

Analytics research — What’s the best time of day to send promotional emails about donuts?

Design research — How have donuts served as a source of everyday comfort during the pandemic?

Human-centered design — How might we enable people to find the donut flavors they will enjoy the most?

User research — How can we design a more seamless experience for first-time donut purchasers?

Market research — How many people will buy gluten-free donuts this year?

Product marketing research — How much do consumers expect to pay for this rebranded pack of donuts?

Shelf test research — How do our donuts perform against our competitors at 10 feet, 6 feet, 3 feet, and 1 foot?